Target Audience

Right from the start, when given our coursework title Sammi and I knew we wanted to aim our music video at teenagers, 12 year olds, plus. We both, ourselves enjoy listening to rock music so we decided to use a song sang by Muse, which also fit into a few genres which will attract most teenagers who are interested in listening to alternative rock/electronica. My coursework in year 12 helped me on what i needed to research this year for the same target audience. Having rock imaged characters will relate to the audience and having a famous rock band will attract rock interested teenagers to watch our music video. Our music video is intended to attract students, casual workers, unemployed all over America and Europe. We play to attract this audience by choosing a English band, which are famous world wide. Muse have bin a band for over 12 years, which is an advantage due to the audience we want. As the band will already been heard by the older teenagers, they are already attracted by the certain track.